Virgil Abloh-Designed Evian Bottle to Be Feted in New York


Thirsty for a taste of the Virgil Abloh lifestyle?
As Evian’s newest creative adviser for sustainable innovation design, Abloh has designed a rainbow-inspired, limited-edition glass bottle.
As reported in December, Abloh, the founder of Off-White and creative director of Louis Vuitton’s men’s line, was hired to help the mineral water company, owned by Danone, make its design process more sustainable.
On May 9, Evian will host the Evian Drip Drop event, a one-day-only experience at 393 Broadway in Manhattan. It is open to the public from noon to 4 p.m. For the first time, New Yorkers will be given a chance to get a limited-edition Virgil Abloh-designed “One Drop Can Make a Rainbow” bottle for free while supplies last. They can also win prizes such as one of Abloh’s shatter-resistant, refillable Soma bottles from the same collection, or a bottle signed by Abloh himself. The space will have a trendy, rainbow design, and a DJ to keep the party going. The Virgil Abloh-designed rainbow glass bottle for Evian.  Later this spring, the rainbow bottle will be available in limited quantities at select hotels and restaurants in New York, Los Angeles and Miami. The price of the bottle will be set by individual retailers.
Meantime, as reported,

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