and BFC Cement a Cross-Cultural Partnership With a C-Pop Fashion Show


LONDON – Chinese fashion e-commerce site is serving up a taste of Chinese fashion and C-Pop (Chinese pop music) with the launch of a multi-brand runway presentation on September 13 that will kickstart London Fashion Week, which runs from Sept. 14-18. Held in partnership with the British Fashion Council, the show will spotlight four designers, Life on The Left, Bailuyu, Kisscat and Mukzin. is the BFC’s first Chinese sponsor and works with more than 20,000 global brands. It has 300 million consumers of which 52 percent are interested in designer brands, offering a huge opportunity to the British market.
“Given the spirit of their growth and the profile of, it’s a great opportunity to show Chinese talent at London Fashion Week as well as a way to educate the British Fashion Council on Chinese-specific platforms such as WeChat,” said Caroline Rush, chief executive of British Fashion Council. She said the BFC will soft launch its WeChat account shortly after the show and will spend the first six months training with Global Blue and Tencent about using the social media platform.
While British brands such as Aspinal of London and House of Holland, who are already working with the Chinese platform, will benefit from the exposure, Chinese brands

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