Miu Miu Type Debuts at Maxfield


Maxfield is set to debut the Miu Miu Type capsule collection, a customizable collection that features illustrations and letters. The idea was inspired by Miu Miu’s fall 2018 show staged in Paris in March, in which the elegant halls of the Perret building were hung with generic poster-size sheets of white paper, each bearing a highly distinctive, large-scale, monochrome illustration of a female face or body interlaced with a letterform.
This Miu Miu “alphabet” — all 26 letters were created for the occasion by M/M Paris in collaboration with Miuccia Prada — is designed to engage the wider world and the Miu Miu customer, in a conversation that stretches beyond the immediate fashion show arena. A look from the Miu Miu Type capsule collection.  Miu Miu The company reports that it has seen a significant increase in the desire for customizable and more personal items, and the collaboration with M/M Paris lent itself to be used in this way. It marks the first time Miu Miu is offering custom interactive services to clients.
The collection will be sold at Maxfield in Los Angeles, Miu Miu South Coast Plaza and Miu Miu SoHo, and will be available in 25 Miu Miu boutiques worldwide including London, Milan

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