Badgley and Mischka: Having Fun Again


Mark Badgley and James Mischka aren’t that kind of designers. That kind — Badgley’s words — being those celebrated for edge and trend-driving provocation. Rather, they espouse a classic vision of glamour, their every choice based on simple, specific precepts: They know themselves, they know their customer, they know what she expects from them.
That starting point has proven effective, ultimately sustaining the duo through decades of fashion-industry and cultural vicissitudes. With their show tonight, Badgley and Mischka mark their brand’s 30th anniversary. Over lunch in their Manhattan office, they discussed their lives in fashion, over 30 years and into the future. “Our quest,” Badgley said, “is always trying to do something new but not abandoning what we stand for and what our customer likes.”
As happens in the throes of workaday matters, some career markers can sneak up. “It kind of surprised us,” Mischka said. “We just do the same thing all the time, so it’s like this is one more day in the life of Badgley Mischka. But it’s a very important day.”
Few in the industry would argue that a brand’s 30th anniversary isn’t worth noting. Once the designers became aware of the approaching milestone, they decided to celebrate. Even

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