Alvin Valley, Known for His Pants, Gets Back Into the Wholesale Game


Alvin Valley, who is known for his great-fitting pants, is headed back to the wholesale business with a new sustainable collection. He is partnering with The Lebel Group to distribute the line worldwide.
The collection will be introduced this weekend at Coterie, which opens Sunday.
“I felt I needed the support of retailers to get in front of the consumer,” said Valley. “I strongly believe that retailers are the best way to get your product and brand out there, especially if you have a foundational, replenishing business product such as pants.”
Early in his career, Valley developed a cult-like following from women who appreciated his flattering silhouettes. The brand was worn by celebrities such as Jennifer Lopez, Gwyneth Paltrow, Halle Berry and Madonna. To grow the business, Valley sold a 50 percent stake of his brand to The Moret Group, when it was distributed to 400 doors worldwide, selling such stores as Saks Fifth Avenue, Neiman Marcus and Nordstrom. But then the recession hit, and the business suffered. In 2012, Valley bought the business back to reposition it as a direct-to-consumer brand, and launched an e-commerce business, Alvin Valley Direct, which still exists today.
In 2013, Valley secured an additional $3 million in financing,

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